애플, TV 에피소드 렌탈 서비스 종료

But as Apple’s statement indicated, rentals did not take off. The News Corporation, which owns the Fox network, said in a statement that after studying the results of the experiment, “it became clear that content ownership is a more attractive long-term value proposition both for iTunes customers and for our business.”

- NYT_Apple Ends Its TV Episode Rental Service

애플이 야심차게 추진했던 TV 에피소드 렌탈 서비스가 종료되었다. 확실한 것은, 이용자들은 콘텐츠를 소유하는 것을 더 선호했다는 것. 이제 애플이 갈 길은 분명해 졌다. 티빙도 분명히 새겨두어야할 사실.